A comparison desk — nothing more.

UK Chip Guide exists to help adults in the United Kingdom compare licensed online casinos before they register. We are not an operator, not a regulator, and not owned by any brand we list. We never run games or handle player money.

The site is affiliate-funded. When you follow certain outbound links and open an account, the operator may pay us a commission. That relationship is disclosed on every page that carries those links. It does not buy a higher star rating.

How we work

We lean on checkable traits: UKGC licensing, how clear the lobby feels for a first visit, live-casino depth, mobile comfort, which studios appear, the type of welcome offer (not invented figures), and how easy support is to reach. Scores use half-star steps so differences stay readable without pretending to be laboratory precision.

Copy is written for people who still feel a bit lost in casino jargon. If a sentence does not help you decide or stay safer, it should not be here.

What we will not do

We will not promise winnings, call anything “risk-free”, or rush you with countdown clocks. We will not help with account logins, withdrawals or disputes with an operator — those sit with the brand you joined and, where needed, the UK Gambling Commission.

Questions about the site itself? Use our contact page. For safer play, see responsible gambling.